商业摄影/COMMERCIAL PHOTOGRAPHY

商业摄影

商业摄影是专门用于商业用途的摄影,通常用于推广或销售产品或服务。聘请摄影师拍摄产品的照片,以用于营销材料,如小册子,菜单,小册子等。可以使用模型或工作人员暂存服务图像。食品摄影,时尚摄影和产品摄影有时兼作商业摄影。爆头是这种类型的另一个流行拼图。

确认照片的类型和数量,以及找出必备照片与可有可无的照片,将有助于确保受委托的摄影师能够满足客户需求。


COMMERCIAL PHOTOGRAPHY

Commercial photography is that which is taken specifically for commercial use, usually to promote or sell a product or service. Photographers are hired to take shots of the product to be used in marketing collateral like brochures, menus, pamphlets, and beyond. Images of services can be staged using models or staff. Food photography, fashion photography, and product photography sometimes double as commercial photography. Headshots are another popular piece of the puzzle for this genre.

Confirming the type and amount of shots, as well as figuring out must-have shots versus nice-to-haves, will help ensure that a commissioned photographer can deliver what their client needs.

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